Inspired Ideas for Powering Brands
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Product Ideas
TOP OMBRÉ-THEMED MERCHANDISE
SEPTEMBER 29, 2017

Take your logo on-the-go and celebrate your brand with our selection of ombré-themed merchandise. In keeping with the popular color-fade style, your brand has never looked so trendy.

1. Ombré Sport Pack

ombre 1

Have fun while promoting your logo with this unique, colorful drawstring bag! This sport pack is made from 210D polyester and features a colorful ombré design.The drawstring bag has a double drawcord closure to keep contents secure. The ombré design is on the front side, while the backside is a matching solid color!

2. Ombré Lunch Tote

Ombre 2

This trendy ombré lunch tote keeps your food cool for hours! Made from 210 polyester, this lunch tote features a zippered closure, front zip pocket, and 20″ handles. It is insulated with a dependable Mylar® lining to keep your food cold for hours. Lunch has never tasted so good!

3. Ombré Auto Open Folding Umbrella

Ombre 3

Keep dry in style with this trendy ombré folding umbrella! It is made with polyester panels and a metal shaft. The umbrella has a 44″ arc to keep you dry, and folds down to 16 1/2 inches for storing when not needed. It also features an auto-open mechanism, carrying strap, and a handle that resembles wood.

 

Product Ideas
4 WIRELESS PROMOTIONS PRODUCT OPTION
SEPTEMBER 29, 2017

Market your brand loud and clear, and experience amazing sound with our lineup of wireless options!

1. B5 Impact Close Wired + Wireless Stereo Headphones

headphones

These stylish wireless Bluetooth® headphones have padded ear cuffs for a comfortable fit and a rechargeable battery that lasts for up to 10 hours of listening time.  The foldable design makes these headphones ideal for travel, and function buttons allow you to adjust volume, answer calls, power on/off while on the go. Never miss your favorite tune or beat again!

2. Bolt Nano Q7 Wireless Receiver

Wirless Reciver

Convert your wired earbuds or headphones to wireless with this receiver! It features high definition wireless technology and LED indicator lights. The compact design easily fits in your pocket, and the clip allows you to attach to bags or clothing. Includes a USB to micro USB charging cable!

3. Morley Aluminum Bluetooth® Speaker

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You’ll get all the functionality you need with this wireless bluetooth speaker! It features a built-in microphone allowing you to use for conference calls, or to simply be hands-free. The wireless range goes up to 33 feet! It has a charge time of 1.5 hours, and a playback time of up to 3 hours at maximum volume. The built-in music controls allow you to adjust volume, answer a call, or select a song directly from the speaker.

4. Music Wireless Headband

headband

Don’t let wires get in your way; share your brand with this Bluetooth® headband. This Bluetooth® 3.0 + EDR headband allows you to wirelessly listen to music or answer phone calls hands free while active. It connects to any Bluetooth® enabled device within 10 meters, and offers up to 4 hours of playing time and charges in 2 hours. Includes a black drawstring carrying pouch!

 

Product Ideas
PROMOTIONAL PRODUCTS AND THEIR LONG-LASTING IMPRESSION
SEPTEMBER 22, 2017

Fall is here! What better way to spice up your business than with promotional products? Proven to a positive form of marketing, promotional products are cost-effective, efficient and leave long-lasting impressions.

Here are some fall favorites that are sure to leave your brand remembered for seasons to come!

Coffee Mugs
Coffee mugs are an all-time favorite! They come in various shapes and sizes, and are sure to increase your brand’s visibility both at home and in the office. After all, every great morning begins with a cup of coffee.

Hats
You can never go wrong with traditional baseball caps. These soft caps with rounded crowns and stiff frontward-projecting bills are perfect for everyone and can be worn to just about any occasion.

Pens
Let’s be real, can one ever have enough pens? Pens are a constant, but subtle advertisement for your brand! Best of all? They come in an array of colors and shapes! From gellpens to ballpoint pens, there’s plenty to choose from!

Customized Magnets
These eye-catching products never go to waste! Better than a business card, personalized magnets keep your name handy! Whether you’re promoting your brand or an upcoming event, customized magnets make for great reminders. They’re great for trade show giveaways, mail promotions, fundraisers, etc!

 

Product Ideas
SELECTING THE RIGHT PROMOTIONAL PRODUCT
SEPTEMBER 22, 2017

If you look around your home or office, chances are you’ll come across several promotional products. From coffee mugs to calendars, promotional products are a great way to get your brand noticed and remembered!

We've put together a list of three tips to help you select the product that best suits your business needs and goals!

1. Choose a product that best relates to your business
When choosing a promotional product, consider what will best represent your business. You want a product that will increase your brand visibility and make your logo stand out. Another thing to consider is frequency. How often will your product be used? For example, coffee mugs tend to be a favorite because they’re used multiple times on a daily basis.

2. Products that are popular
What’s trending? Choose a product that will leave a long-lasting impression on your clients and will boost your brand’s awareness. Products like hoodies, water bottles, phone cases, and baseball caps, have stood the test of time and are always a great choice. However, sometimes you’ll want to get creative and select a product that’s out of the ordinary so that your business gets the attention it deserves.

3. Quality over quantity
When choosing a promotional product, think quality over quantity. The greater the quality, the longer the product will last, and the longer a product lasts, the more brand exposure your company receives! After all, you want to make a long-lasting impression, not short-lived!

 

Product Ideas
HOW TO MAKE CAUSE MARKETING WORK FOR YOU
SEPTEMBER 15, 2017

A vast majority of consumers today are more than willing to make a change to the brands they purchase regularly based on the causes that those brands support. We see this in things like boycotts of Chik-Fil-A, and surging support for companies that raise funds and awareness for causes like breast cancer. Because of this, it has never been more important to make your customers aware of the causes the your company supports. Here are some ways that you can make cause marketing work for you and your business.

First, it’s highly important that you select a good cause. While most causes are going to have positive associations for a small segment of the population, finding one that’s important to you and your business in addition to the public is definitely important. Remember, cause marketing is not only about the cause and raising awareness, but also about boosting your company’s brand.

No matter what cause you select, what’s going to be just as important is figuring out what promotional products to use to build excitement for your cause. If you select inappropriate promotional products, chances are the only damage will be to your brand and company, and not the cause you’re promoting, so choose wisely when it comes to this.

A very popular promotional product for marketing causes is the ribbon, but before you select one for your cause, it’s important to that you know if the color you’re selecting is associated with any other causes already. Some popular colors like pink and yellow are already associated with causes (in this case, breast cancer and support for the troops), so staying away from those colors will help ease confusion, but even selecting a color close to one of these can cause problems. No one wants to explain to someone that their ribbon is not really a green ribbon, but is actually chartreuse.

However you choose to use it, cause marketing can be a very effective marketing strategy—as long as it’s done correctly. Avoid mistakes and make smart decisions and you can make cause marketing work for you and your brand!

Product Ideas
RAIN OR SHINE: USING UMBRELLAS TO PROMOTE YOUR BRAND
SEPTEMBER 15, 2017

We’ve all been there: A previously sunny day suddenly turns into a downpour, and you’re caught without an umbrella. Without a doubt, umbrellas are a handy thing to have with you on a rainy day, but they can also provide relief from sunny situations, as well. When talking about promotional products that have utility and can keep your company’s name on your client’s tongue, look no further than the umbrella. Below are some ideas for the umbrella that you might not have thought about.

Consider using umbrellas as props for photo ops. If your company is having an event with a photo booth—anything that uses social media promotion goes well with a photo booth—consider using branded umbrellas as a giveaway. An umbrella can be a great way to add a splash of color to an otherwise boring photo, and can even be a way to get your logo into more shots.

Umbrellas aren’t just for rainy days, either. A creative way to use an umbrella would be as an invitation to a planned sunny-day event. This can serve to remind your customer not only of the event, but the fact that your company has their best interests in mind. It can even be a great keepsake after the event, reminding your customer of the time they had at the event.

Similarly, an umbrella can serve as easy event décor. Since they can be ordered in just about any color or style, the umbrella can be customized to fit your event, and then hung from the ceiling, or used as a prop or centerpiece on tables, or even lined up against the walls. Once the event is over, guests can be given the umbrellas to take with them, where they will again serve as a reminder of the fun of the event.

No matter how you choose to use branded umbrellas—either in one of the ways we’ve listed or in your own way—umbrellas are a creative and versatile way to make your company stand apart from the rest, plus, they follow the basic principle that a promotional product should always be useful. Make sure your customer keeps you in mind with one for your next event.

 

Product Ideas
PROMOTIONAL PRODUCTS AND FUNDRAISING
SEPTEMBER 8, 2017

Fundraising is a great way for non-profit organizations to raise money to cover operational costs and support new initiatives, and fundraising events can boost collection efforts—donors can be especially generous when having fun. Throwing some great promotional products into the mix can be a good way to ensure that your event is both fun and engaging for your donors, thereby increasing donations to your cause or organization. Here are some ideas for promotional products to boost the fun factor for your next fundraising event.

A silent auction can be a great way to fundraise, and one of the most popular items to be sold at silent auctions are gift baskets. Not only are gift baskets a great way to utilize promotional products that you already have on hand—things like pens, notepads, tumblers, flash drives—but they can also give you another opportunity. Instead of using a traditional basket, try using a branded tote bag, like the Full Color Featherlight Tote, to hold the items you’re giving away.

Even if your donors don’t win anything in your silent auction, they shouldn’t go home without some reminder of the event and the fun that they had. A unique idea is to take your guest’s pictures as they arrive and insert them into picture frames with your company logo and the name and date of the event. This serves as a great reminder of not only your company, but also the fun that they had. A picture frame like this Studio Frame—available in other sizes as well—is a cost effective way to do just that.

When you host a fundraising event, the most important thing is to make sure that the event, and the promotional items that you’re using, reflect your company’s culture and values. Take this event as an opportunity to not only raise funds to keep your organization going, but also as a chance to showcase success stories: things like how your organization is helping the community, and how your donors can make a difference by contributing to your organization. When you take the time to showcase how important the work you do is, you remind the people attending your event that they can make a difference, and that can help them see the value in donating.

 

Product Ideas
MAKING THE RIGHT CHOICE IN PROMOTIONAL CALENDARS
SEPTEMBER 8, 2017

Even though most people carry around smartphones with calendar apps, people still prefer paper calendars over digital. In fact, calendars have the longest guaranteed use of any promotional item, simply because they’re designed to last an entire year. On top of this, they are generally consulted multiple times a day, and are often displayed in prominent locations in homes, offices, and other businesses. Because of this, it makes sense to invest your promotional efforts in a good calendar. Here are some things to look for when it comes to picking the right calendar for your business.

When it comes to the office, there’s nothing wrong with being a little flashy. Consider putting your company’s name and logo on a large pad calendar, like the Jumbo Desk Pad Calendar. When your logo is front-and-center, the businesses and workers who rely on you will think about their association with you any time they need to look at the calendar. Can’t really go wrong with that.

The one drawback to a calendar as a promotional tool is that they only last for a year before you need to send out new ones, but you can get around that problem simply by sending one that never goes out of date. Consider either the MoMA Cubes Perpetual Calendar for a modern art take on a classic, or the Flip Chart Perpetual Calendar for a more cost-effective approach. If you want something even more flashy, you could send the MoMA Mini Magnetic Perpetual Calendar for a sleek version of a reusable calendar. On top of that, it’s magnetic, so it can be stuck to a place that keeps it in sight at convenient times. Any of these choices gives you a useful promotional tool that your clients are guaranteed to use.

For the best bang for your buck, however, you might try something small and simple like the BIC 20-mil. Magnet-Calendars. These calendars are small, but can be branded just like any of these other products to carry your business’s logo, and are designed to be displayed on your client’s refrigerators and other magnetic surfaces.

Whatever way you decide to go, make the right choice and choose a promotional product that’s guaranteed to stick with your clients for an entire year—or more!

 

Product Ideas
BOOSTING MEETING VALUE WITH GIVEAWAYS
SEPTEMBER 1, 2017

Depending on which employees you ask—and how honest they’re feeling—meetings can either feel important, or can inspire dread. Whether or not your employees enjoy meetings, though, they’re a necessary part of office life, and are vital to making sure your team communicates effectively. A good idea to help employees see the value in meetings is to provide promotional giveaways with your meeting, so that they take away not just a lesson or an idea, but a physical reminder of the things you covered in the meeting.

Face-to-face meetings are a proven way to not only improve communication within your team or business in general, but they can also be a great way for your employees to get to know each other. Consider icebreakers—as cliché as they might seem—to help start the communication process. Even something as simple as asking each employee to give a simple introduction can start the meeting off on the right foot. Even after the meeting, you can boost communication by providing your employees with a reminder of the meeting. Try handing out a Surge Notebook and Pen Combo as a useful reminder of your meeting.

Another good strategy to make a meeting more useful and memorable is to take the time to recognize your employees for their achievements. Nothing makes your employees feel better about their work than knowing that it’s appreciated. Whether you just acknowledge their efforts by thanking them or offer your thanks in the form of a gift—something like the Cassiopeia Pen and Pencil Set would be great—chances are that your employees will appreciate the though behind your gesture.

Make sure that your employees feel like their time, as well as their efforts are being valued when you call a meeting. By focusing on ways that they can improve communication, thereby improving the time they spend in the office, you can make sure your meeting is a hit. Not only that, you can make sure that the pathways to communication are a little more open by making sure that your employees are properly introduced to one another. Meetings may be necessary, but that doesn’t mean they have to be painful.

 

Product Ideas
THE PERFECT PROMOTIONAL PRODUCTS FOR FOOTBALL SEASON
SEPTEMBER 1, 2017

Fall is right around the corner, and everyone knows what that means: cooler temperatures, back-to-school season, and, of course, football! Football is one of America’s biggest sports, and tapping into it with the right promotional product can work wonders for your business. When thinking about new promotional campaigns and giveaways that you can do, don’t underestimate the good football can do for your brand!

What’s the perfect idea for gameday? For the tailgaters out there, there’s nothing better than a cooler. There are a wide variety of coolers to choose from. If you’re looking for something on the simpler end of things, the Game Day Sport Cooler offers a small, functional cooler to fit your customer’s needs. If you’re looking for something a bit fancier, something like the Kooler On Stand is an excellent choice that keeps drinks elevated for your tailgating guests.

Tailgating isn’t just about cold beverages, either. No, it’s also about hot food! When it’s time to serve up hamburgers and hot dogs, your clients will love doing so with the Koozie® Portable BBQ With Kooler Bag.

So you’ve got hot food, you’ve got a place to keep cold drinks, what else could you possibly need for a good tailgating party? Well, what about a place to sit? For a simple option, you can’t go wrong with a Portable Sport Chair, however, a more stylish option exists in the Premium Stripe Chair. If you want to go all out and really impress your clients, however, you could try the Racing Chair.

Another effortless tailgating item is The Cup™ – 16 oz. With a classic look, this drinkware is perfect for events like these, and the double-walled design, your drinks are sure to stay cool. For an out-of-the-box tailgating idea, however, you could consider either the Heathered Fleece Blanket or the Oversized Picnic Incrediblanket® with Ground Stake. These blankets can either be used as a ground covering, or to keep you warm when the temperatures drop.

Whatever you choose to go with, offering promotional items for football season is a great idea. Keep your customers thinking of your business, even when they’re cheering on their favorite team.